No matter how great you are at your work, finding new clients as a skincare, brow/lash or waxing specialist can be a total struggle. It’s really hard to figure out where to reach out and find your target audience. So, you might be surprised to learn that Facebook is one of the best ways to grow your business and attract more clients. 

Millions of people use Facebook every day, and when they want to learn more about a business or find recommendations, social media is one of the first places they look. As such, Facebook can become one of the most important pieces of your overall marketing strategy.

So, how can you leverage Facebook to help you stand out in our “crowded” beauty industry? Here are three ways.

three ways to use facebook as a beauty pro

Way #1: Create a Stunning Facebook Page

Facebook is a powerful platform where you can connect with existing clients and reach potential clients interested in your beauty services. A Facebook business page is a free profile you can create to get your beauty business in front of Facebook’s 1.47 billion daily users. Now, the sweet deal is you can use your Facebook page to promote your business by posting links, videos, tips, beauty secrets, photos and much more.   

To start promoting your business in Facebook, you’ll need to:

  1. Create a Facebook business page
  2. Add your relevant business details such as business name, address, phone number and page category
  3. Upload a profile picture and cover photo
  4. Invite “friends” to like your page
  5. Tell people about your business by adding a description and website link
  6. Add a “call to action” button so interested buyers can contact you for services or for more information

Need more help creating a stunning Facebook page? Check out this article from detailing how to create a stunning Facebook page in 6 simple steps.

Way #2: Post Interesting and Informative Content

Sharing interesting and engaging content is a must for social media. I suggest sharing at least one post per day. A post that says, “I do lashes” is not going to get the same viewership and interaction as one with a cool before and after picture of how you took your client from “barely-there” lashes to rocking long, beautiful lashes like Betty Boop. 

You see, you can tell about what you do and how you do it without obviously selling your services. Talk about how you spent your day doing 5 skin consultations or post an informative skincare tip you shared with your client earlier in the day. 

The bottom line is every post should link to your ultimate goal of building your brand and increasing interactions – so be sure to choose your words wisely. You want people to like you and want to see more posts from you. 

Way #3: Advertise Your Services

In addition to posting sharable content, you can use Facebook as a way to advertise your services and show off exactly what you do. For a relatively small cost, you can run ads targeted to people in your demographic and location. It’s a great way to directly reach the people you want to target.

Not quite ready to spend money on Facebook Ads? Don’t worry. You see, you still have plenty of free ways to promote your business on the platform. Now, to name a few ways, you can join (or create) a Facebook Group and talk about your skills and talents. 

You can share posts that detail how you’re spending your time operating in your zone of genius. You can also partner up with someone offering services that complement what you do by going live in their groups. For example, if you’re a lash guru, you can team up with a makeup artist. 

The most important thing about promoting your business on Facebook is to get creative – share words describing what you do, share photos showing what you do so everyone experiences your beauty magic.


Well, there you have it – 3 actionable tips on using Facebook to grow your client base and build success as a skincare, brow/lash or waxing specialist. Now, how are you going to apply these tips to your business? It’s time to make your mark on the beauty industry. Visit me here so I can give you the guidance to do exactly that.