When I tell my mentees how important having frequent communication with their clients is, I often mention their newsletter or email marketing strategy in my recommendations.


But I hear a lot (like a lot, a lot) how salon and spa professionals think email marketing is only for product based business owners or people attempting to reach other biz babes.


My answer? So totally not true!


Email marketing is important for all beauty pros + I’m here to send a few tips your way to make yours shine bright (like those diamond hoops you’ve been eying at Saks).

The Best Newsletter Tips for Salon and Spa Pros

Here we go…

  1. Use Emojis

Yep. It sounds simple as can be but using emojis (especially in your subject lines!) grabs your reader’s attention + makes them want to click away. The proof is in the pudding: A recent Experian study found that 56% of brands that used emojis in their subject lines had a higher unique open rate! Bada-bing-bada-boom.


  1. Keep it Short + Sweet

This one not only takes major pressure off you (more content?!) but will also please your audience. You only have a few seconds to grab their attention, so get your point across using well-branded images + a couple of short quips that describe the point of the NL.


  1. Stay Consistent

Your tribe wants consistency — so give them what the people want! Choose a day of the month or week to send yours, sign-up for a free account using MailChimp + let your open rates soar.


  1. Give Useful Info

What’s your specialty? Skincare? Lashes? Microderm that makes your clients tell everyone and their mother about your #skills? Give them useful info about services they’re currently receiving (or better, other services you offer to upsell!) + make it juicy. How often do you want to share incredible info you find with a girlfriend?


Get to writing so they can forward that goodness, love!


  1. Spread Your Social

Did you know that 71% of consumers recommend a business they had a positive experience with online? Make it a point to spread the word about other places they can connect with you — like your Facebook or Insta pages, babes! Your clients want to get to know the person behind their beauty regime. And besides, how much more fun will this make appointments? Story swap away!


Questions on email marketing as a salon or spa pro? Pop a comment, below! xo