Setting goals is an essential part of planning your skincare, lash/brow and waxing business and establishing yourself as a credible esthetician. You see, starting and maintaining a business as a skincare, lash/brow or waxing specialist requires much more than knowing how to keep skin silky smooth, apply lashes, trim brows and tame other unwanted body hair. 

While having the skill is critical, it’s only ONE piece of the profitability puzzle. While you may have mastered your craft, goal setting is a vital, ongoing task you must complete regularly. Here’s why. 

Reason #1: Setting Goals Prevent You From Plateauing

Whether you’re just starting your skincare, lash/brow or waxing business or you’re an experienced esthetician with a long list of clients, hitting a brick wall of profitability can (and will) happen if you stop setting (and establishing a plan to achieve) more challenging goals. 

Establishing goal milestones and roadmaps gives you a great visualization of where you are, where you want to be and how you bridge the gap between the two. 

Reason #2 Setting Goals Keep You Motivated 

It can be easy to get complacent when you’re in the midst of your winning season. But success never comes without hard work. Goals will keep you motivated as you build on your current progress and grow into a better beauty boss. 

Training yourself to look out continually for areas of improvement is a great way to further your skill set, enhance business processes, deliver an exceptional client experience and achieve more than you ever imagined. Setting goals to reach new levels of success will also keep you excited and inspired about your business, day in and day out.

Reason #3: Setting Goals Hold You Accountable

Setting goals and creating a roadmap to achieve them is a great way to hold yourself accountable for all the tiny yet necessary things you need to do on a day-to-day basis. It’s easy to sleepwalk through the day, taking care of the required tasks while telling yourself that you’ll work on other projects later. 

However, if you have long-term business goals and a plan laid out, you can hold yourself accountable knowing that by completing small tasks, you move closer to accomplishing more meaningful, business-altering goals.

Reason #4: Setting Goals Allow You to Reclaim Time

Let’s face it, there are only so many hours in a day which makes it easy to get sidetracked and run out of time before you can accomplish all the things you want to get done. 

Channel your inner Rep. Maxine Waters by developing an action plan of what you’ll tackle each day so you can reclaim your time leaving you with more flexibility to balance the demands of your business and personal life. 


And there you have it … 4 major reasons to keep setting goals at every stage of your beauty boss journey.  If you need more guidance on this or any other topic, visit me here to get more vital strategies on becoming a profitable beauty boss.