The 5 Best Beauty Apps for the Busiest Beauty Boss

Thank goodness for technology, right? Without it, we’d all be lost somehow. Okay, there might be a slight exaggeration there, but truth is, technology helps us out whether we admit it or not. As beauty...

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The Top Five Halloween Marketing Ideas for the Beauty Boss

Can you believe it’s already October? Many people are already counting down the days until the holiday season is here, but you can’t forget that it all actually starts this month with Halloween. Yes! October...

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5 Easy Ways to Practice Gratitude

We’ve all heard the mantra before. If you want to feel happier and more fulfilled in life, you have to practice gratitude. Let’s take a moment here and think about when you said ‘thank you’...

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How to Keep Up with Trends in a Fast-Paced Beauty Industry

The beauty industry is like the city that never sleeps. It’s constantly moving, shifting, growing, and transitioning. That’s part of the appeal, and if you’re like me, that’s one of the reasons why I got...

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How Beauty Professionals Can Host a Great Sample Event

Sure, email marketing + Instagram are crucial to a thriving business, but that doesn’t mean that a salon or spa professional can just throw in-person marketing out the window. One thing I love to do...

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How To Trend Spot From a Mile Away

It’s a story that I get familiar with every season: I’m enjoying the hot beautiful summer sun + then before I know it, back-to-school shopping with the kiddos and a new season approaching starts to...

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5 Books That Have Changed The Way I Do Business

My two-cents this week? Simple: Read a book a month.   I’ve always loved to wind down with a glass of Riesling + a good book, but in the past 6 months I’ve read a...

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The Best Newsletter Tips for Salon and Spa Pros

When I tell my mentees how important having frequent communication with their clients is, I often mention their newsletter or email marketing strategy in my recommendations.   But I hear a lot (like a lot,...

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3 Tips for Better Customer Service

Talent is nothing without a fabulous demeanor in the beauty industry + over the years, I’ve seen quite a few beauty and salon pros fall away due to one thing: They just didn’t love to...

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3 Business Mantras I Love

For those of you who don’t follow me on Instagram Stories (in which case, we should totally be friends over there too!), you may not know that I start almost every morning with a little...

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4 Ways to Build Your Beauty Biz with Instagram

If there’s one thing I love, it’s Instagram. So much that we’re making some big changes around here that revolve around my Insta-presence + I couldn’t be more excited for what’s to come! Today, I...

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The Best SPF’s For That Summertime Sun

As we head into summer it’s time for time spent bronzing in the sand, backyard BBQ’s + dives into the pool — one thing it shouldn’t include? Sunburn! While the sun can be excellent for...

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