In my last blog post, I talked to you all about how important it is to set goals in order to keep your business moving in the right direction. It’s absolutely the best way to ensure you’re constantly growing as an esthetician and finding new ways to improve. 

But did you know that the way you set and track your goals can impact your success? You see, every goal is different, but by following these tips, you can make your goals even more powerful.

Ready to achieve ultimate success with every goal you set? Here are my best tips on how you can do precisely that. 

Tip #1: Make Your Goals Descriptive & Specific

When you set a goal, you need to lay out exactly what it is you want to do. Saying that you want to grow your customer base isn’t very specific, so instead, you might say that you want to bring in at least 5 new clients by the end of the month. 

Tip #2: Set Realistic Goals

Are the goals you’re setting something you’ll be able to achieve, or are you setting yourself up to fail from the start? It’s always great to have a few stretch goals so you can push yourself, but if you find yourself constantly failing to meet the goals you’ve set, you’ll likely be discouraged quickly.

Tip #3: Write Them Down

A notebook or a word document can work, but if your goals are financial or involve more complex data, make sure you use the appropriate programs too to make tracking easier. Writing goals down gives them a new kind of life and makes them feel more official.

Tip #4: Assign Actions

What actions do you need to take on a daily, monthly, or weekly basis to achieve your goals? Write those down too. You may find it helpful to write these actions down in your planner and to-do lists so they don’t slip your mind.

Tip #5: Schedule Periodic Goal Check-Ins

Set aside some time to check in on your goals. What progress have you made? Is it looking better or worse than you expected? Answering these questions will make it easier to see if you need to change your strategy going forward or if you found something that’s worked really well for you. Do this on a fairly regular basis so you don’t find yourself scrambling at the end of your deadline.

Tip #6: Assess Your Final Results

Once your initial time frame is up, it’s time to assess your total progress. Did you meet your final goal? If you did, then take the time to celebrate your achievement and think about what strategies you can take away from this win. 

Now, if you didn’t meet your objective, that’s okay too! You’ll still have plenty of new insight to take away. Analyze where you went wrong, set a new goal, and try again. 


Setting and tracking goals like this will constantly keep you moving in a forward direction. While you won’t meet every single goal you set, you’ll still learn a lot about yourself as an esthetician and your business in the process and find new ways to grow and improve.

Need more guidance with this or any other topic related to growing your beauty business, visit me over here to get more vital strategies on becoming a profitable beauty boss.