As a skilled skincare, brow/lash or waxing expert, you know how important it is to make new connections to help grow your business. And one of the best places to make new industry connections is at networking events.

But, all those top conferences require a lot of socializing with people you don’t know, as well as talking yourself up, all of which is not an ideal situation for introverts like you to be in.

So what should you do if the thought of chatting with strangers at networking events has you shaking in your stilettos?

The answer: Read the following tips, put them in your purse and BOSS up at that next networking event.

Tip #1: Plan Ahead

One of the biggest challenges introverts face while networking is anxiety around conversations with strangers. Planning ahead can help you overcome this.

Do some research into the event you’ll be attending so you have an idea of who will be there. You can take this a step further and look into the companies or individuals on LinkedIn. Knowing what they’re all about can help you when it comes to making conversation.

Tip #2: Set Goals for Every Event

Before you attend a networking event, know what you want to accomplish while you’re there. For example, try to hand out a certain amount of business cards and make conversation with a certain amount of new people.

You might even find that you’re more comfortable than you thought you would be and talk to more colleagues as the event progresses.

Tip #3: Be an Awesome Listener

Don’t feel pressured to do all the talking yourself. Listen to what others are saying and ask them follow-up questions about what they’ve shared. They’ll appreciate your attention and interest, which goes a long way in forming real connections with people you need to know in the business. Usually, they’ll then do the same and ask you some questions which can make conversation easier on your end.

Tip #4: Bring a Friend

If you’re especially anxious about attending an event alone, there’s nothing wrong with bringing someone you know along. Having someone you can turn to when things are slow or overwhelming can be incredibly helpful. Be sure not to spend all of your time with that one person though, or you’ll miss out on the entire focus of the event.

Consider bringing someone who will actually benefit from the event themselves so that they won’t feel out of place. You can even start some group conversations together to make conversation easier.

Tip #5: Think About the End Result

For some introverts, networking will never be an enjoyable experience and some don’t think the stress and effort will ever be worth it. If this sounds like you, it can be helpful to focus on what you will gain in the networking process.

An hour or two can lead to great connections, new partnerships and new business for your brand. Staying positive even when you’re uncomfortable isn’t always easy, but you’ll thank yourself later.

Tip #6: Focus on One Task at a Time

It’s easy to get overwhelmed at networking events. Focus on one task and conversation at a time to make things easier. If you’re constantly thinking about the next 10 conversations you need to have instead of the one you’re currently having, you’ll never be able to calm down and find your groove. Put your effort into the task at hand and worry about the next thing when you get to it.


Networking can be challenging, but going in with clear goals and a few strategies in mind will make things a lot easier. If you need more guidance with this or any other topic, visit me here for more Beauty Bytes and get more vital strategies on becoming a profitable beauty boss.