4 Ways to Build Your Beauty Biz with Instagram
If there’s one thing I love, it’s Instagram. So much that we’re making some big changes around here that revolve around my Insta-presence + I couldn’t be more excited for what’s to come!
Today, I wanted to collab with my own Social Media Expert + have her give ya the tippity-top-tips that we’ll be using to make our IG shine.
You ready for this?
1. People Love You
And that’s important to remember on every step of your journey. Sure, nice photos + polished Lives are great every once and a while (who doesn’t love to dream a little??) but ultimately, people are on there to connect with you and want to see your day-to-day. The beautiful parts, sure, but also don’t be afraid to be vulnerable + infuse a bit of your gorgeous personality into your feed, babe!
2. IGLive is The Bomb
I looooove recommending Instagram Live to my clients + for good reason! It allows you to connect with your peeps (perfect for the point above!) and show them what they want in a valuable way. I love to hop-on to chat about tips and tricks for the beauty business, but also random working mom musings + to ask questions too! It’s a fun, no pressure way to get in front of the camera.
3. My Bae, Stories
Instagram Stories are no new feat by now, but they’re by far a needed addition to any beauty boss’ Insta Game Plan. Struggling with what to post? I get excited seeing:
- Beauty Tips and Tricks — show your gals what they want to see, girlfriend!
- BTS of business building.
- Real life musings — let us see your kids, your messy office spaces, the waiting in line at the parent pick-up line.
- Inspirational Quotes.
- Showcase any PR — podcasts you’ve been on, guest blogs, sneak peeks of photoshoots, etc.
This is a new one that not many people know a whole lot about, but it’s coming in hot, hot, hot + I’m a bit (a lot) into it. Think of it as a space you can use like a mini YouTube: Record videos (or shorten ones you already have in an easy movie editor like iMovie!) + post to IGTV so your followers can learn from you whether they’re in line at the grocery store or getting a quick root touch-up.
Tell me, loves: Are you going to try something new on IG? What are you struggling with? How can I help? Let me know in the comments!